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Standing Out From
the Crowd
Gus Downing,
CEO Downing & Downing, Inc.
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Loss Prevention Magazine -
July/August 2009
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Never before in history have
we seen such a continued loss and consolidation of jobs in
our industry. Over the last year we’ve now had over thirty
senior loss prevention positions eliminated or frozen, a 15
percent reduction in the middle management ranks, and
hundreds of job function eliminations. These numbers will
continue to increase slightly over the next six months,
although for the year we’ve basically felt the pain for
right now. However, should the final two quarters prove
disappointing, then the first quarter of next year we are
likely to see more job cuts and consolidations, store
closings, and a number of bankruptcies.
The retail landscape has changed
dramatically and will continue to change as this recession and
the anticipated recovery unfolds. For a variety of reasons,
consumers are staying out of malls and avoiding big-ticket
items. They remain focused on what they perceive as necessities,
such as keeping their cars running and, strangely enough, taking
care of their pets.
The sheer number of retailers reporting quarterly losses is at
an all time high and expense reductions seem to be the survival
tactic for everyone, regardless of sales performance. The mere
fact that we’ve lost thirty-plus senior LP positions speaks to
this fact.
Every function that isn’t focused
on making money for the retailer is now scrutinized, measured,
questioned, and in jeopardy. With inventory levels projected to
be 5 to 15 percent lower for the upcoming holiday season and
unemployment projected to continue rising even further, the
outlook may not be pleasant.
While the initial reaction to this
recession started with the phrase “doing more with less,” and
certainly that’s still the case, every executive must be focused
as well on adding value beyond his or her job description and
being engaged in helping the retailer make money.
Never has there been a time when
standing out from the crowd is more important. The very nature
of our industry tends to silo us and separate us from the
revenue-generating side of retail. Until such time as every loss
prevention executive, regardless of level, can specifically and
in detail speak to the money they’ve made or saved for the
retailer, then we will continue to lose jobs and functions.
Being driven by the numbers is
something that operators and store managers practice every day,
yet we rarely see it at the regional or district level in LP.
This in and of itself contributes to the perception that LP
isn’t engaged and that the function can be eliminated,
stretched, delegated, shared, or outsourced.
Adapting a numbers-focused
mentality goes beyond just knowing the shrinkage results and
should incorporate every loss prevention expense, shrinkage
category, sales performance, individual store performance,
expense improvement, shrinkage trends, store detective
productivity… literally every single number that an LP executive
has the ability to impact. It is through these numbers where you
can make a difference, add value, and help make money for your
company.
Impacting and improving the
numbers should be your number one responsibility. Your career
development will be determined by how you impact numbers and how
you are able to move beyond the daily functionality of your
position to develop the ability to predict shrinkage trends
based on the data and your subject-matter expertise.
Adding value beyond your job
description is critical in this environment. You need to do more
than just your job. Ask yourself where else you can contribute.
What can you do to make sure that if additional work-force
reductions are required, you are too valuable to let go.
Don’t let the next six months slip
by without taking charge of your career. First, be happy you
have one and, second, do the job of two just in case your
retailer regretfully has future reductions. Even if they do and
you feel the blunt end, your references will help you stand
above the crowd.
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